Intro to Typography:  Class 2

This course provides an overview of the basic fundamentals of type design as it applies to graphics, advertising, and other areas of visual communication. It focuses on how typography can be used as a communicative device as well as a graphic, compositional, and expressive element. 

1.  Review
  • What is typography?
  • What is the difference between serif and sans serif?
  • What is the difference between kerning and leading?
  • What is the difference between cap line and x-height?
  • What is the difference between ascenders and descenders?
  • How many points in an inch?
  • What is a reverse?
2.  Prezis
  • Fonts to Avoid:  Please click here to view the Prezi.  Then, you can then use the left and right arrow keys to move forward and backward through the "slides".  
  • Choosing the Perfect Typeface:  Please click here to view the Prezi.  Then, you can then use the left and right arrow keys to move forward and backward through the "slides".  
  • An Introduction to Type Relationships:  Please click here to view the Prezi.  Then, you can then use the left and right arrow keys to move forward and backward through the "slides".  
3.  In-class exercises
  • Choosing the Perfect Typeface With Imagery
    • ​Create a logo/wordmark of your own for your chosen company
    • Follow the steps in your handout to choose proper fonts to match your graphics
    • Design your logo in Mircrosoft Office with your chosen font(s)
    • Answer all questions in the handout ​
Picture
Click this image to download a jpg
Picture
Click this image to download a jpg
4.  Font Websites 5.  Additional Reading 6.  Videos 7.  Key Terms/Concepts
  • Concordant
  • Conflicting
  • Contrasting
​8.  Homework
  • Bring in examples of bad or poorly used typography
TEXTBOOK
  • Textbook is not required

SESSIONS
  • 4 sessions
  • Campus map can be found here.