critique - PROFESSOR JESSI OLIANO

PROFESSOR JESSI OLIANO

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Project #3 Rebranding Design Critique

A design critique should generate information that the designer reviews, then incorporates into the next phase of work on the design, or to improve their portfolio. This part will be anonymous. Please rate and review the following honestly. Please refer to pages 176-177 in your text book for further details.

* Indicates required field

1. Name of Presenter *

First

Last

2. What stands out the most when you see this logo, and does that enhance or detract from it? *

3. Does the rebranded logo keep the design aesthetics and culture of the company? *

Yes, it's perfect just the way it is Not really It's good, but there's room for improvement

4. Please select elements that you really enjoy about the logo: *

Timeless Layout Innovative Functional Flow Style Typography Color Palette Appropriate for the company Overall Concept

5. Do you think this rebranded logo achieved the goal of modernizing and generally improving the established brand? Why or why not? As a whole, did this student create a cohesive marketing package? Why or why not? *

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Designed by Jessi Franko Designs LLC. All rights reserved. | jessi.oliano@gmail.com

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